Resources

This section serves as a dynamic extension to the printed book for all readers and educators. Click on plus '+' signs below to see more details in each section.

  • The example syllabus (available from the author by request) envisions a project based inter-disciplinary course with students from science, engineering and business. The final project submission is a presentation and written product commercialization roadmap (not a business plan). The students benefit by application of the principles in the book to a concrete product.

    However, the exercises at the back of each chapter can also be used to construct a set of deliverables/homework assignments in the class if a project is not chosen.

    Typical courses where this book is useful:

    • a biotechnology entrepreneurship course
    • a capstone design or product development course in biotechnology or biomedical engineering
    • part of a business school curriculum on biotechnology business
    • an exec MBA course for device or drug sector executives
    • a technology transfer training course focused on biomedical technologies
    • self-guided course for entrepreneurs who wish to create a product development roadmap

    • Slide Deck With Textbook Images

    A slide deck (powerpoint format) with all the figures from the text book is available from the publisher or by request from the author.

    Case Studies

    The following case studies are suggested to be used with each chapter. Please also refer to the links below for additional reading associated with specific chapters.

    • Life Sciences Revolution. HBS 9-602-118
    • The pharmaceutical industry: challenges in the new century. HBS 9-703-489
    • Note on understanding and valuing intellectual property. Ivey Publishing 9A95B012
    • Technical Note: Intellectual property- the ground rules. Kellogg (KEL 140) 
    • Survivor Scios - Reality biotech (Anatomy of a growing biotech company). Kellogg (KEL 070)
    • Connectics and Relaxin (company strategy, management strategy of trial failure). Stanford (E-200)
    • Serono (implementation of a balanced scorecard for employee incentives and company strategy). Babson (BAB043)
    • Fred Khosravi and Access Enclosure (entrepreneur's dilemma - grow or sell the medical device company). Harvard (HBS N9-806-044)
    • Intuitive surgical - negotiating the deal (new medical device venture organization and financing). Harvard (HBS 9-202-094)
    • Diagnostic Genomics (business strategy and reimbursement). Harvard (HBS 9-302-004)
    • Drug eluting stents: a paradigm shift in the medical device industry (technology development and market and business strategy). Stanford (OIT-50)
    • deCode Genetics: Hunting for genes to develop drugs (privacy of genetic information and business model). Harvard (HBS 9-706-040)
    • Surface Logix (new drug venture based on discovery technology - business model strategy). Harvard (HBS 9-802-050)
    • We’ve got rhythm! Medtronic corporation’s cardiac pacemaker business. Harvard (HBS 9-698-004)
    • Guidant: Cardiac Rhythm Management Business (A) and (B). Harvard (HBS 9-698-021 and HBS 9-698-024)
    • Immusol and Novartis. Harvard (HBS 9-303-038)
    • Eli Lilly. Harvard (HBS 9-698-010)
    • Ethics: a basic framework. Harvard (HBS 9-307-059)
    • Biomedical Ethics. Harvard (HBS 9-603-079)
    • GlaxoSmithKline: Reorganizing Drug Discovery (A and B). Harvard (HBS 9-605-074)
    • Aspect Medical Systems. Harvard (HBS 9-600-076)
    • Amgen Inc’s Epogen. Harvard (HBS 9-706-454)
    • Biogen Unchained. Harvard (HBR Reprint F00305)
    • I've got rhythm - Selling cardiac rhythm management devices. Harvard (HBS 9-304-012)
    • Genomic Health: launching a new paradigm shift and an innovative new test (diagnostic test and reimbursement structure). Stanford (OIT-49)
    • Myriad and Oncormed and the marketing of the first genetic tests for breast cancer susceptibility. Stanford (BME-3)
    • Diagnostic Genomics (business strategy and reimbursement). Harvard (HBS 9-302-004
    • Drug eluting stents: a paradigm shift in the medical device industry (technology development and market and business strategy.) Stanford (OIT-50)

    Download and print list of case studies PDF

    Discussion Forum

    The forum is currently set up as blog for updates, additional cases and educators exchange, and is a living and dynamic extension of the book. Visit the Discussion Forum to see the various topics that have been opened up.

    Websites - Links for additional reading

    RPI Library webpages with databases and additional resources and links : these library webpages are developed and maintained by the RPI librarians for use with the book; the site has excellent database links for statistics, hints on searching for industry and market data etc...

    Find out more about the author, Shreefal S Mehta, on his personal site.